Director, Website & e-commerce
Company: Expedia Australia & New Zealand - Period: October 2006 to March 2008
Websites: http://www.expedia.com.au - http://www.expedia.co.nz
Websites: http://www.expedia.com.au - http://www.expedia.co.nz
Site Direction
- Led cross-functional efforts to ensure maximum site shopping, conversion and revenue generation.
- Handled the implementation of new features & websites for the group (Successfully managed the launch of Expedia New Zealand and Expedia India websites).
- Developed and implemented product roadmaps including new features, tools and processes.
Search Engine Optimization
- Responsible for outlining our SEO strategy.
- Increased our organic traffic by 450% and our organic revenue by 325% in one year.
Ad Operations & Media Sales
- Oversaw execution of advertising campaigns - Defined and operated the Media Sales strategy (integrated deals with our strategic accounts).
- Defined our sales team's objectives and measured performance.
Management
- Led a cross-functional team including Engineering, Design, Editorial, Sales and Merchandising to develop a leading-edge, competitive product in the marketplace.
