Nicholas Chu: e-commerce / internet / website director

Director, Website & e-commerce

Company: Expedia Australia & New Zealand - Period: October 2006 to March 2008
Websites: http://www.expedia.com.au - http://www.expedia.co.nz

Site Direction

  • Led cross-functional efforts to ensure maximum site shopping, conversion and revenue generation.
  • Handled the implementation of new features & websites for the group (Successfully managed the launch of Expedia New Zealand and Expedia India websites).
  • Developed and implemented product roadmaps including new features, tools and processes.

Search Engine Optimization

  • Responsible for outlining our SEO strategy.
  • Increased our organic traffic by 450% and our organic revenue by 325% in one year.

Ad Operations & Media Sales

  • Oversaw execution of advertising campaigns - Defined and operated the Media Sales strategy (integrated deals with our strategic accounts).
  • Defined our sales team's objectives and measured performance.

Management

  • Led a cross-functional team including Engineering, Design, Editorial, Sales and Merchandising to develop a leading-edge, competitive product in the marketplace.
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