Search engine optimization (SEO) in a nutshell (2/2)
2- Optimization initiativesThese include all the initiatives that one can take to improve the ranking of one's website based on the keywords chosen earlier. There are 3 kinds:
- "On page" (Title Tag, Meta tags, ALT, word formatting, copy writing,...).
- "Internal Links" (URL rewriting, Internal cross linking between all the pages of the site, Keywords put in the links, creation of a Robot.txt file, implementation of hallway pages, creation of a sitemap,...).
- "External Links" (RSS feeds, PR articles, content submission to the social media websites with some links to yours, natural link baiting,...).
After a few weeks/months you should begin to see some results. It will then be time to analyze your initiatives through different metrics (the search engine visibility indicator, the ranking of your site in the search results, the Click Through Rate, the number of visitors who come from this channel and the conversion rate if your website is an e-commerce one) and optimize them consequently. To learn more about Search Engine Optimization (SEO), you can either read my book or contact me :-)
